The new interpretation of HBF’s flagship showroom—developed through a collaboration with Alda Ly Architecture (ALA) and T Clifton Design—layers vibrant, amenities-driven product applications that deliver a space that is both inspiring and inclusive. The new HBF showroom features an array of HBF’s signature furniture and textiles in an open plan setting that allows for more social interaction and experiential delight: a business club aesthetic that combines the planning tactics of Work Geometry with the design vocabulary of third spaces. The result is a flexible space where guests and colleagues can collaborate productively while also enjoying healthful ergonomics and psychological well-being.
Welcome to HBF’s new home, where purposeful interactions are engineered through inspiring design.
Designed by Alda Ly Architecture (ALA), in conjunction with Travis Clifton
About Alda Ly Architecture (ALA)
Alda Ly Architecture (ALA) is an API woman-owned firm that provides thoughtful, custom interior solutions for organizations looking to rethink traditional retail, healthcare, office, and cultural spaces. Founded in 2017 when the groundbreaking co-working platform The Wing tapped Ly to design its East Coast and California locations, ALA continues to serve a growing number of entrepreneurs and startups as well as established organizations looking to rethink traditional retail, healthcare, office, and cultural spaces. ALA is a recognized thought leader in biophilic design and has been featured nationally and internationally in publications such as Metropolis, Contract, and Interior Design.
T Clifton Design
Travis Clifton is an interior designer, product designer, and artist. Before opening T Clifton Design, LTD. in 2005, she worked for several leading Chicago design firms including ISD, Carlos Martinez & Associates, and Gary Lee Partners. Over the course of her career, Clifton has directed and implemented strategic visioning for several furniture manufacturers, designed furniture, and created high quality interior spaces for corporate, retail, and residential clients. She believes a strong concept is key to the development of good design whether it is in the detail of a product or the design of a space and uses that belief to guide her work.
About Alda Ly Architecture (ALA)
Alda Ly Architecture (ALA) is an API woman-owned firm that provides thoughtful, custom interior solutions for organizations looking to rethink traditional retail, healthcare, office, and cultural spaces. Founded in 2017 when the groundbreaking co-working platform The Wing tapped Ly to design its East Coast and California locations, ALA continues to serve a growing number of entrepreneurs and startups as well as established organizations looking to rethink traditional retail, healthcare, office, and cultural spaces. ALA is a recognized thought leader in biophilic design and has been featured nationally and internationally in publications such as Metropolis, Contract, and Interior Design.
T Clifton Design
Travis Clifton is an interior designer, product designer, and artist. Before opening T Clifton Design, LTD. in 2005, she worked for several leading Chicago design firms including ISD, Carlos Martinez & Associates, and Gary Lee Partners. Over the course of her career, Clifton has directed and implemented strategic visioning for several furniture manufacturers, designed furniture, and created high quality interior spaces for corporate, retail, and residential clients. She believes a strong concept is key to the development of good design whether it is in the detail of a product or the design of a space and uses that belief to guide her work.
